Santé Verte

(Re)infusing meaning and uniqueness into the brand.

Using a Design Thinking approach, our teams analyzed new consumer drivers, pharmacists’ and consumers’ expectations, and the market, and conducted a study on the “health and well-being” trends of tomorrow. This in-depth work allowed us to write a new expert positioning, perpetuating the heritage of the brand’s naturopathic founders. With the mission of making natural health solutions accessible to as many people as possible, the brand has taken on a brand new personality, one that is rooted in its roots, positive and conversational.

The result is a new identity that emphasizes and reinforces the brand’s DNA: naturalness, effectively and simply. The new logo asserts the status of an established and expert laboratory, and highlights the perfect balance between health and nature promised by the brand, through the drawing of a new leaf, as an inclusive and iconic symbol at the same time. This logo is accompanied by the creation of a key visual identity: the Green Health leaf that opens on the key natural ingredients of the formulation, and is gently activated.