Yang, based in Paris, serves as the Art Director at Lonsdale Design since 2013. His specialization lies in brand identity and territory across various online and offline platforms, where he adeptly combines precise brand positioning with well-crafted imagery.

He leads the launch of our new offering, LIVELY DESIGN, creating vibrant brand assets for internal and external communication needs. Simultaneously, he drives the development of a multi-sensorial brand identity system, infusing his artistic vision into graphic design, motion design, 3D, and artificial intelligence domains.

Specializations

Brand territory

Establish a 360-degree branding image both online and offline

Intelligence Artificiel

Apply various artificial intelligence tools across different domains of design, from ideation to production.

Lead the entire agency in understanding artificial intelligence and conduct relevant training sessions.

Solutions 3D Visualization

Develop a 3D kits, including online 3D interactive design, 3d photorealistic rendering, 3d photogrammetry, and Augmented reality, tailored for various application scenarios.

Training and

work experience

Since 2013, at Lonsdale Design, I've held the position of Senior Art Director. My responsibilities include developing and animating multimedia graphic productions such as overlays, transitions, pack shots, text animations, and motion design, as well as working on branding and packaging design.

From 2011 to 2013, I gained experience through apprenticeships at Dragon Rouge, focusing on consumer branding for various brands including Lu, Carte Noir, Fontaneda, La Baleine, Tramier, Le Petit Marseillais, Apéricube, and Vittel.

Between 2008 and 2013, I pursued my education in Paris, earning a Master's Degree in Design and Visual Communication from École Intuit.Lab in Paris.

WORK

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