Today,

brand must keep moving.



  • How should our brand and logomark look like in Tiktok / Instagram?
  • What is iconic and sacred to our brand identity?
  • What should our brand voice be?
  • How should our brand sound?
  • How should our brand move?



Yang, based in Paris, serves as the Art Director at Lonsdale Design since 2013. His specialization lies in brand identity and territory across various online and offline platforms, where he adeptly combines precise brand positioning with well-crafted imagery.


He leads the launch of our new offering, LIVELY DESIGN, creating vibrant brand assets for internal and external communication needs. Simultaneously, he drives the development of a multi-sensorial brand identity system, infusing his artistic vision into graphic design, motion design, 3D, and artificial intelligence domains.

Specializations

Brand territory

Establish a 360-degree branding image both online and offline


Intelligence Artificiel

Apply various artificial intelligence tools across different domains of design, from ideation to production.

Lead the entire agency in understanding artificial intelligence and conduct relevant training sessions.


Solutions 3D Visualization

Develop a 3D kits, including online 3D interactive design, 3d photorealistic rendering, 3d photogrammetry, and Augmented reality, tailored for various application scenarios.

Training and

work experience

Since 2013, at Lonsdale Design, I've held the position of Senior Art Director. My responsibilities include developing and animating multimedia graphic productions such as overlays, transitions, pack shots, text animations, and motion design, as well as working on branding and packaging design.


From 2011 to 2013, I gained experience through apprenticeships at Dragon Rouge, focusing on consumer branding for various brands including Lu, Carte Noir, Fontaneda, La Baleine, Tramier, Le Petit Marseillais, Apéricube, and Vittel.


Between 2008 and 2013, I pursued my education in Paris, earning a Master's Degree in Design and Visual Communication from École Intuit.Lab in Paris.



WORK

01

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Rémy Martin

Rémy Cointreau | Design, Rendering, Animation

02

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HARi&CO

Territoire de marque

03

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Santé Verte

Territoire de marque, Reveal

04

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KHUS

Design, Rendering, Animation

05

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KRUG

LVMH | Design, Rendering, Animation

06

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BEWIZ

Pernod Ricard | Design, Rendering, Animation

07

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L’OR

JDE | Design, Rendering, Animation

08

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henkel

Henkel | Design, Rendering, Animation

09

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Café de paris

Territoire de marque, Reveal

10

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SObieski

Marie Brizard | Design, Rendering, Animation

11

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Noereka

Biogaran | Design, Rendering, Animation

12

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L’Oréal

L'Oréal | Design, Rendering, Animation

We can work together :

Logotype

PACKAGING design

Graphic territory

Direction Artistique

Motion Design

Video reveals

animated brand assets

Animated key visuals

social media

keep in touch

EMAIL

yanggg@me.com

Phone

(+33) 6 21 13 37 79